Very High Direct Traffic in Google Analytics

Hello, I am taking over a WF project that has a direct Google Analytics integration. The project has very high Direct traffic showing in traffic sources as shown below (past 7 days):
Direct 2,055
Organic Search 1,004
Paid Search 449
Referral 284

The above is also for NEW SESSIONS (not returning which increases Direct). My GA view settings are set to exclude known spider/bot traffic. Site is https.

Can anyone think of a reason why the majority of traffic is showing as “Direct” for this project?


Here is my site Read-Only: LINK
(how to share your site Read-Only link)

Brand with matching domain or solid name recognition for direct type-ins would be my guess.

Hi Shannon,
I have the same problem as you. Were you able to solve it somehow?