Do you know videos have been considered as the best form of communication in recent times? Sixty-five percent of people prefer videos over any other medium of communication. This has clarified that videos are becoming the future and the best choice to make your messages to be transferred to your target audience. Videos can be used for anything, be it advertising, communication, branding, or anything else. The better the explanation would be, the better response you will get, and this is what an animated explainer video does. Explainer videos are short, simple, and a perfect blend of colorful animation with a clear message. These Explainer Videos can make people have a clear idea about anything you want to depict. But you need to focus on a few things to make your explainer video to be an amazing and influential one. These things impact a lot on an explainer video, and here are some of those things.
The script is the base:
A well-written script is the first step to a great explainer video. While writing the script, you should know your target audience and the elevator pitch that audience will like to see or maybe the tone that people will like in the video. All of these things must be taken into account before writing the script. A good script will give your explainer video making process a kick start.
Short enough to be viewed with interest:
“The lesser you say, the more people remember it” this is a famous quote by a writer Helen Klein. So is the case with explainer videos. The shorter it will be, the more people will remember it. Long and boring is out of fashion now. Try to keep it short and precise. This will make the attraction and interest to be maintained throughout the video, and not at any point, the viewer will lose the attention from the video if it is precise and to the point.
Keeping it simple:
Including complications can also make the video to lose a viewer. For getting away from this, you must keep the video simple. A good explainer video keeps its focus on four things. It starts with the problem, goes on to the solution, states how the solution will work, and then will call the viewer towards action. These four elements can cover everything that an explainer video needs.
Using a perfect blend of professional voice with a bit of fun:
Informal videos can be a bad choice for brands and businesses. However, keeping a perfect blend of fun and professional voice can turn out as a booster for the video. The video must not get too informal but should have some fun. It will make the viewers get through the whole video, and thus the purpose of the video will be served.
These are four of the things that can make an explainer video to get the number of hits that you want. So you are trying these in your next video, aren’t you? All of the animated explainer video companies contemplate the same to make their work a fine piece of art.