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Selling Webflow CMS to clients

So I’m a huge believer in selling webflow to potential clients, over the likes of WP and alternatives, where it’s not necessary to implement the larger, more established CMS’.

Usually there is no issue selling, however, the question comes into play when someone asks what the CMS is. I have recently been working on a project where there is a bit of a know-it-all IT guy who want’s to get involved in stages where he has been asked not to by the directors, however he kept badgering on at the CMS name. I usually sell webflow as a visual content management system as it’s usually not a concern as to the name from the client.

However, how do you guys justify the increased cost you white-label webflow, when someone could easily just see the costing on the webflow site?

Looking forward to hearing peoples thoughts.