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Project Workflow with Premium Webflow Theme

I’ve been using Webflow for several months now and have a question about the workflow most of you use for premium Webflow themes.

Do you use the theme as is, design it up, and publish it, and then delete the pages, posts, etc. in the CMS before going live? Or, do you keep the theme in a separate project and draw from it with copy/paste to another project, so both are separated, and so the theme can be used as a UI asset?

The second method above requires the Lite or Pro accounts, to copy and paste from UI assets into another project.