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Improving PageSpeed in Webflow

I have been gradually building up organic traffic over the past 18 months, and was at around 20K monthly organic visitors.

I knew that the Google update (in terms of pagespeed being a ranking factor) was coming, and had tried to optimize my site where possible. But it seemed like so many other huge sites (, scored quite poorly on Page Speed Insights, so I wasn’t so worried.

But initial results look quite scary. My traffic is down by 30-50%.

Help. Here is an example blog post.

This is a cms page with a rich text block.

From page insights there are several webflow elements slowing down the page load.

I also can’t see how to edit the settings of any of the elements (e.g images, YouTube embed) within the rich text block.

Does anyone have any advice on this?


That is because there isn’t. Webflow uses Embedly for the paste and go integrations in the RTE, as such they are black boxed.

You could alternately explore using custom code embeds which could give your more control. All depends on what you are loading.

Can you be certain that your percentage drop is completely due to page speed or is it possible google tweaked other algorithms which could also be affecting your traffic?

Ah ok. I had seen the Embedly JS there, but wasn’t sure where that was coming from. Thanks fro the clarification.

No, I can’t be sure. But I know that page speed becoming a ranking factor was the most talked about part of this algorithm update, so I assumed it must be that.

In any case, this page loads relatively slowly (as per Google Page Insights), and I am a little lost on how to further optimize it.

I understand. I ran a lighthouse report in Chrome and it did say 1.2 seconds load time could be saved by optimizing images. I know this doesn’t solve the issue but it may help a little.

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