Import to Rich Text field

See attached CSV sample.
The university article here, indicates that to import to a rich text field, it must be written in HTML.
Is there an example of the format? In the example CSV, I have saved both the inner and outer html of the blog post area, but neither are recognized for rich text upon import.

Any help would be much appreciated!

Here is my public share link: LINK
(how to access public share link)