Hubspot forms - Conversion tracking not working

Hello ladies and gentlemen,

we run hubspot and Webflow. We currently use the webflow-hubspot integration. Everything works fine, however, we do not obtain conversion tracking data. I tried to use Google Tag Manager (GTM) without success, which is a bit messy anyway. We also have the CookieBot to obtain GDPR-conformity, which further adds to complexity.

Has anyone an idea on how I could resolve this? I really want to hae the conversion tracking data.

Cheers,
Marc

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Hi Marc,

To set up HubSpot tracking on your Webflow site, follow these steps:

  1. Launch the HubSpot App in your Webflow project
  2. Click “Manage site tracking”
  3. Toggle “Enable HubSpot site tracking code” to On

Once enabled, HubSpot will automatically track all form submissions across your site. For enhanced tracking capabilities and privacy compliance, you have two recommended options:

DataGrail Consent provides comprehensive consent management and tracking features that integrate seamlessly with HubSpot. Alternatively, the Finsweet Components App offers a lightweight solution for managing consent tracking while maintaining compliance requirements.

Hopefully this helps! If you still need assistance, please reply here so somebody from the community can help.

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Thanks I will try that! Problem is: we get all data fromt he people who convert but no data on the conversion rate. That is the issue. I was probably not specific enough.

What you are also suggesting though is that CookieBot may not be the best choice?

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Hi,

after some extensive testing, form submissions are working with the API, but form conversions are not tracked. We are pretty sure here, that this is a bug in the hubspot-webflow API. Any suggestions?

Marc

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