Hello everyone,
I have an ecommerce store built on webflow. I’ve succesfully driven converting traffic from facebook and now I’d like to focus a little on the Google Ads side.
The problem is I sell many items in the store and the value of each order is unique. How can I pass the unique value to the Google Ads conversions?
In GAds’ resources, there is this code for the conversion tracking:
<script>
gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567',
'value': 123.05,
'currency': 'USD'
});
</script>
Now I have no idea how to pass on the value dynamically for each order. Can someone explain how to do that?
It is crucial for me to see the correct ROAS of advertising from Google Ads.
Thanks in advance for the explanation.
Lukas