How do you, as a freelancer or agency, help those on Squarespace recognize the benefits of switching to Webflow? (I’m speaking of instances when a business would actually benefit from migrating)
About 40% of my potential customers, especially small business, are either already on OR have the most brand awareness with Squarespace. I’m finding that Webflow has a lower affinity with small business.
Share your tips!
Hi there,
Webflow offers several distinct advantages that set it apart from other website builders. The platform provides professional-grade design capabilities with complete creative freedom, allowing you to create custom animations, interactions, and unique layouts without coding. The visual CMS lets you edit content directly on your canvas, and you maintain full control over your HTML and CSS.
Some standout features include:
You can explore these features through Webflow’s showcase gallery to see real-world examples of what’s possible: Popular Websites - Webflow
Hopefully this helps! If you still need assistance, please reply here so somebody from the community can help.
I think of a company’s website as an employee of that company.
Usually, it’s a “front desk” role, one of the first staff members that customers interact with- but depending on the company, they can see that employee’s role & responsibilities differently… sales, support, partnership manager, affiliate manager…
A small business like an old-school flower shop might see it like a business card, it’s just is just to communicate opening hours and location. Those businesses do fine with e.g. Squarespace or Wix, and a sign attached to the window.
More prestigious businesses expect more. A polished, branded look. A winning smile and a magnetic personality. That requires good design, branding work and art direction, which is where Webflow really begins to add value.
Usually the selling drivers I see for Webflow sites are based on how the site looks. Law firm X has a competitor and they want their site to look better. I nearly always recommend Webflow in this situation.
Choose the right solution for the client. Webflow might be over-complex for very small businesses, but that’s changing as build mode develops and the legacy editor is retired. I think the barriers to entry for small businesses will be lower in 2026, as long as they’re good with a long-term designer partnership with you to do design changes.