Google Analytics UTM Parameters not coming through

Hi All,

This should be super simple and straightforward. GTM installed, GA installed via GTM. GA is working, i see sessions. But when i enter my webflow site with ?utm_medium=test

The session does not get the UTM parameters. Which is weird because default setup of GA/GTM it should work 100% So it must be Webflow is blocking something.

Anyone run into this before?

here is my prototype:

https://gamified.cards?utm_medium=test
PW: Welcome1

(Just FYI, i tested it without PW protection as well, same issues)

Thanks,


Here is my site Read-Only: LINK
(how to share your site Read-Only link)

Solution found: you have to use utms in order of structure otherwise they dont work, I was using just medium, did not realise you need to use source first. So nothing to do with webflow, just user error.

@Malcolm_Lowry Were you able to see your session by campaign name in GA4 after you fixed the UTM? Just wondering as I’m still not seeing it in my case even though I have URL with UTM parameters (source, medium, campaign, id)

I go directly to the UTM link and don’t see it under Acquisitions - Session Campaign :confused:

1 Like

And I have a UTM link that doesn’t work. Interestingly, it works on one website but doesn’t work on another.