Getting Text from Custom Product Fields

I’m trying to get around the limitation of having the product Description field being Plain Text only, meaning I can’t do a lot of things, but paragraph breaks is the biggest for me. So I made my own custom product field that uses Rich Text. The problem is, after I have created it I go to pull from it, but it isn’t available in the drop down. Any ideas?

Here is my site Read-Only: LINK
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Thats because on the template page you have to add a rich text instead of a paragraph.

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