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Fit image in link block

I am trying to get an image fitted in a gridcell and let text hover over it.
On the left (gridcell on the left) you can see an image as cover of a link block but this does not work because when changing the background of the link block all other link blocks will change too.

Now I am trying to solve this by adding an image to the link block but whatever I try it does not fit in the gridcell nor am I able to let text hover over it (see gridcell on the right).