Facebook is sunsetting the Pixel. Is Webflow moving towards enabling server side code adjustments considering that the Facebook Conversion API will be the only way to pass data between Facebook and your website?

I’m getting a lot of calls from Facebook reps about how they’re actively starting to phase out the Pixel. This means that, for any meaningful data to be passed between a Webflow website and Facebook, server side code will be necessary (or some other kind of fix). The same will be done with Google probably no later than 2024. Is Webflow preparing for these environmental transitions?

No, using a platform like Zapier isn’t an acceptable long-term option.