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E-commerce: Collecting additional product data

Quick question before I begin the development of a new e-commerce site.

I am looking to collect additional information on product before it is added to the cart.

Example: We are selling shirts and would like to have a field that asks for the name they would like on the shirt.

Is it possible to collect this information at the product level and have that data available in the order admin?

Any advice would be appreciated.

Thanks in advance.