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Dynamic Product Linking

I am building a site for a video production company. Each of their films has a project page. Some of their films are available on DVD or streaming to purchase. So on those film project pages, I will need to link to the product (e-com) page. The only way I can think of to do this is to create the e-com page, then go to the project CMS and copy paste the absolute link to the e-com page.

I tried creating a Reference Field in the film project cms that links to the Product e-com page. However I don’t see a way to use that reference to create the link to the Product e-com page. That would be nice as linking would then be automated.

Any other ideas out there? Sorry, this is really hard to describe!