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Dramatic SEO ranking drop using Webflow hosting

AuthorityLabs - It’s $99 a month.

I think that going back to the old situation will no longer solve the problem.

Switching to a new server and changing the URLs like @pigeonflight says, causes a decrease. It just takes longer than four weeks before the website is back on the old level

Thanks for the info.

Is it better than mozpro? or somehow different? Thinking of signing up to some one of them soon…

Honestly, I’ve never tried others. Picked this one based on price, easy white labelling etc

k, thanks for letting me know

I agree, I’ve done a few webmaster changes, It appears Google did not index the additional 25+ pages so hopefully this will react and improve in the next few weeks.

Authority Labs is a good product. We use it ourselves… as well a MozPro - and others.

Some may not realize… the dot cfm extension is Cold Fusion.
Comparable to PHP or HTML.

The resulting output is still html.

The dot php or dot cfm extension simple instructs the server as to what interpretive language to use - on the server.

(Though the default on servers)… html is also an interpretive language.

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Definitely going from UK-dedicated hosting to global hosting can cause this to happen.

If country targeting has been set in Google Search Console, Google will use that to determine your country targeting, regardless of I.P address. If country targeting has not been set, Google will fall back to I.P address.

My guess is that you did not have targeting set in GSC, so Google was getting your country targeting from the old site’s UK I.P address. When you moved to Webflow hosting, which is US-based, Google automatically switched your targeting to US, thus your drop in rankings — Google now thinks your site is US-targeted instead of UK-targeted.

To fix it, add the site as a property in GSC and set the country targeting to UK. If you’ve already done all that, then possibly it’s something to do with redirects - did you move from http to https, or was the site already on https before you switched?


I did a Specialization in SEO and part of the problem is that when you change a website Google will not transfer the whole rank authority of the old site to the new website so you will always lose part of it. So it is recommended to never change to a new website in the high season of the client.

Also, I recommend you to use screaming frog, a free tool, to check if all the metadata is in place.

Another thing is that Google penalizes you because of the speed so if your new website is slower than the old one it may also affect your ranking. This is a good article in Moz about how to improve your speed performance.

And of course what @CircleWorks suggest you is very important too.

There are other many things to check but these ones can be a good start.

Hope this will help you. :blush:


You are certainly correct. I tinkered with GSC, indexed 40 new pages and targeted the UK.


The good news is our main keyword jumped back up to rank 2. Some others have fallen lower (e.g from 9-14)

It seems GSC has helped. I’ll closley moniter over the next week or so

P.S - I switched from Authority Labs to Serpbook, the price is almost half…

Thank you.

The rank authority information is interesting. I never knew this…

I have indeed spent hours optimising images after the drop and removed 3mb of the load - It may have helped but we’ll see in a week or so.

Points to take care while doing Website Re-Platforming

Research and Strategy
• Website Audit
• Satisfaction Audit
• Competitive Analysis
• Content Analysis
• Keyword Mapping
• Transition Planning
• CMS Strategy
• Content Organization and Site Structure
• Mobile Strategy

• Monthly Reporting and Analysis
• Quarterly Analysis Definition
• Custom SEO Dashboard Development

Social Media
• Social Profile Optimization
• Defining OG, Twitter Card, and other social tagging
• Defining a social distribution map for new content sets,

SEO is complicated. It’s not about webflow hosting here it’s about how you structure your site, your titles, your content…

Here for example your rank 1 “mirrored artwork” is not even written in the H1 of your homepage website.
I guess you have changed a little bit the url structure for you new website, have you done 301 redirect to keep the seo juice ?

Here is what i double check when i try to do a clean seo

Title (70 caracters) with keywords
H1, H2, H3 keywords have the search words you expect.
Paragraphs talk about the subject, they use the keywords you want to.
Images weight
500 and 503 errors
400, 401, 403, 404 erros
Rich snippets
Links to homepage is in absolute.
If you have 2 links going to the same page, use one direct link and 1 anchor to top head of the page.
My structure is clean, the google bot can easily find how to navigate and croll my website.
Meta description
Search console

Hope this helps


Thanks for the reply.

I definitely changed my approach to SEO prior website release. I also learnt that informing Google of the targeting country via Webmasters should provide an easy fix.

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actually there was a google chatter update in the month of January so i think you are effected by google update.

@AlbertTirol while I’m sure the other people who replied will want to answer, the topic you replied to is two years old. if you’ve got specific questions, you might want to open a new topic so we can help :slight_smile:

A good SEO is based on many things that should be treated carefully. If you want to improve your Web site metrics and your google positioning you need to seek for a good SEO service, in other case you could make your site to drop his google ratings and no one would be able to see it, and that’s how you will lose your attendance. I used different types of SEO services, and to be honest, I was lucky to find the best SEO company in the world. I had improved my site statistics in a couple of months and I had a lot of new fresh traffic coming to my online store. So choose carefully and remember a good SEO service is a must have for a successful business