Display elements based on membership paid status

I’m building out a membership site with eCommerce.

I have a non-paid dashboard where users can see stats/sign up link and I have a paid dashboard where the users see the paid content.

How can I make it so that paid users won’t see the “Hey go sign up” link on my “free” dashboard, and free users WILL see this?

Well, I thought someone else would be looking into this.