SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.
SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic. Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another very important component; and that is search engine marketing.
SEM has always had much more to do with paid search than anything in organic (free) SEO. Thus the “marketing” part. Paid search has to be consistently and constantly monitored for performance and budget. SEM costs much more due to this management aspect.
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.
SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.
Both SEO and SEM are performed to increase the visibility of the website in search results. SEO is an organic way of generating back links to the website and SEM is the process performed to promote the business in the search engine using paid marketing in order to reach the targeted customers.
For SEO we build content landing pages. For SEM we build funnel pages.
content page / funnels / etc…
term are often inter-changeable.
— depends on who doing the talking… and who’s listening.
In the end… pretty much the same thing - except (for us) content pages are meant to be more general information (and more often a soft sell) whereas funnel pages provide more detailed concentrated product / item / service related info (and are more often a hard sell).
The end result is still the same - get them to buy later - or get them to buy now. Regardless of the method… the goal is still getting the visitor to take some actionable / trackable path.
agreed. However… (IMO) organic results generally last longer whereas SEM produces traffic stops the instant the client runs out of funds.
I have sites (that are 5 years old) that still produce daily income…
Search engine marketing (SEM) is a type of Internet marketing that include the advancement of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
and seo Ranking Solutions | Twilio Services | Twilio Applications
Sadly, there is no Magic way to rank on the first pages of google. There are strategies and techniques you can follow and with the right guidance and analytical research, you can definitely reap a large return on investment.
To really rank well you need first and foremost to publish Quality, Amazing, Brilliant, Useful Content. After you’ve nailed down optimizing the content and making a strategy for what you are attempting to rank, then I would move onto the actual white hat technical tactics, such as a backlink campaign.