Hi @Sergii.
Josh with Foxy here. What you’re after may not be possible with Webflow Eccomerce, but it is possible with our seamless Webflow integration: https://foxy.io/webflow
Using our embeddable customer portal, you can modify pricing, show/hide Webflow content, and more based on different criteria. You can even use Zapier/Make to send customer/order information to Airtable and calculate points based on sales or any other criteria.
The more complex piece will be getting Airtable and Foxy customer accounts talking to each other. If you’re not comfortable handling this yourself, we may be able to help with our Accelerate Program: https://foxy.io/accelerate
Feel free to email us if you have any questions or need help with the project: hello@foxy.io