Content Strategy - Notes from Jan 12th's Webinar

Written by Our Head of Content Strategy, John W.


Content strategy defined

Planning for the creation, delivery, and governance of useful, usable content. Note: content is not just words.

Content strategy in 3 simple steps

Know who you’re talking to
Pick a personality that speaks to that
Write from that personality

Principles

http://www.usability.gov/what-and-why/content-strategy.html

Great voice and tone/brand guides




http://identity.unc.edu/voice-writing-style/
http://www.economist.com/styleguide/introduction

What is content strategy?

Inspiration

http://justinjackson.ca/words.html

Books to read

http://www.fivesimplesteps.com/products/the-craft-of-words

http://www.fivesimplesteps.com/products/the-craft-of-words-microcopy

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