"content" Custom field

Newbie to WebFlow. The consultant who created/ported our site put a half dozen or so pages in a collection where the entire content of the page (text, images, videos, etc) is in a Custom field named “content”.

Before we start the hard work of changing that to a structure that makes more sense to us, is this a common practice and is there any benefit to it?

I’m not clear on what you mean by a custom field.

Typically if I were importing e.g. a blog, I’m put the entire body content of the blog in a CMS rich text field, and pull other key aspects ( title, hero image, featured video, published date, etc. ) in other distinct fields.