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Change Alpha of Collection Color

Hello! I have a color picker as one of my collection fields. I set that color as the background color for one of the divs I’ve inserted into a collection list item. However I want to change the alpha of the collection color (not opacity of the div). Is this possible? I tried just changing the alpha in the bg color style inspector, but that didn’t do anything.

The area in question is the 4 boxes below the hero banner.

Here is my public share link: LINK