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Brand, Identity & Website for Coach + Automations + CRM


It’s been a long while since I shared anything publicly, but am excited to finally launch this new website for my client. You will be the first to see this as we have yet to launch or share it through any “official” channels.

I would love to hear your thoughts.

The project has taken months of work to complete and included:

  • Creating a strategy for the brand
    – Target audience & competitors
    – Defining the personality, tone of voice and character
    – Core messages and brand story
    – Positioning

  • Creating the brand identity

  • Website design & build
    – With 5 unique “pathways” or homepages that the user can initially navigate to
    – Returning users can navigate directly to the page of their choosing
    – Highly responsive, VW values used to allow the site to scale up proportionally to the largest monitors
    – Algolia form search / autocomplete for location fields on forms

  • Strategic content creation
    – Content for the entire site
    – An Online Academy introduction pack available in both Desktop and Mobile format
    – A free piece of high value content, “What most coaches don’t tell you”, which offers an exclusive insight into the key things you should be thinking about when looking for a coach

  • Photography & Video by Matt Porteous of The Studio M

  • Custom designed emails

  • CRM integration (Keap) with Zapier to automate key processes
    – Delivering coaching and leadership request form data to the clients inbox, formatted with HTML for easy viewing
    – Delivering content downloads directly to the user
    – Confirmation emails sent to the user when they submit an application, request or subscribe to the mailing list