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Best way to use a template on existing websites

Whats the best way to apply a template on existing website?

i have a marketing agency with tons of content in and i wanna use a template there. Whats the best way to do it?

we cant apply templates on existing websites so… do i have to create the entire website from scratch and copy paste all the information? how can i handle the collections?

i try to copy and paste elements from the template to the actual website but it doesnt pass correctly